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Indianism

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1 Indianism on 30th June 2015, 8:32 pm

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Indianism refers to a word or phrase which is a characteristic of Indian English. Indianism may also refer to the way a sentence has been structured as if it was literally translated from an Indian language to English. Some examples of common Indianism mistakes include:

Indianism  - Correct English

Are you having a pen? - Do you have a pen?

I myself will do it - I will do it

Let us discuss about politics - Let us discuss politics

What is your good name? What is your name?


Indianism is a significant factor when hiring for ITeS companies, especially if they are dealing with international calls. In an actual work scenario, while most of these Indianism would sound as bad grammar and poor sentence structuring to the caller (client), some can actually cause miscommunication resulting in serious issues. The biggest problem with Indianism is that many candidate who otherwise have good Spoken English, still use Indianism unknowingly, and it doesn't get detected easily during the selection process of companies, leading to bad hires. As a result, companies have to invest significant time and efforts to make the candidates un-learn these Indianism which they have been using thinking its correct English.

In order to help companies assess and filter candidates based on their usage of Indianism, Aspiring Minds developed an additional module on Indianism, as a part of their SVAR assessment (Aspiring Minds Automated Spoken English Evaluation tool). A study was conducted at one of India's biggest ITeS company to understand if assessments on Indianism at the time of recruitment can provide any incremental value, post assessment of Pronunciation, fluency, grammar, vocabulary etc parameters of a candidate's spoken English. Around 100 applicants were assessed on SVAR and scored on the following parameters:

   Pronunciation
   Fluency
   Spoken English Understanding
   Active Listening
   Grammar
   Vocabulary
   Indianism

Recruitment cutoffs were applied on the first six parameters, and 32.9% candidates who met the required cutoffs were shortlisted. Additional cutoffs on Indianism were applied on these shortlisted candidates and 25% of them did not meet them and were additionally filtered. The fact that an automated tool can filter candidates based on Indianism, before the interview, has two fold benefits:

   Better interview throughput - these candidates would have got rejected during interview as recruiters assess and filter candidates on Indianism. Thus the tool was able to provide more refined shortlist
   Reduced possibility of bad hire (type I error) - there is a possibility that some of these candidates, when interviewed might have cleared the manual evaluation, leading to a bad hiring decision

This indicates that filtering on Indianism can provide an increment value of 25% to the screening process. The following table illustrates the study results:

Conclusion

Scientific and automated assessments on Indianism can go a long way to reduce Type 1 error (bad candidate getting selected) in the hiring process for a Voice profile. The tool can be successful deployed to eliminate potential bad hires right at Stage 1 of recruitment to get better throughput and increase overall efficiency of the hiring cycle.

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